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Delve deeper into a profession where fashion meets psychology.
PERSONAL STYLIST
A course for practicing stylists
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During the course, you will learn how to work with a real client request by раскрывая the client’s personality, build a career strategy, and reach a new level — collaborating with brands, publishing in media, and receiving invitations to Fashion Weeks.
VOLUME 2
Profession
  • •
    8 LESSONS
    4 WEEKS
  • •
    LECTURES + HOMEWORK + Q&A
    FORMAT

COURSE PROGRAM

01.

01.

BUILDING CLIENT WORK PROCESSES: STAGES, FRAMEWORK, PROFESSIONAL ETHICS
  • What a stylist sells: result, process, expertise
  • Work formats, stages, checklists
  • Documents, interaction rules, professional ethics
  • Pricing for personal services and brand collaborations
02.

02.

HOW A STYLIST CAN UNDERSTAND THE CLIENT’S REQUEST.
STYLE PSYCHOLOGY
Working with the request: formal vs. real:
  • common mistakes in interpreting a client brief
  • stylist interview methodologies
  • tools for identifying a client’s style
  • psychology of clothing choice
03.

03.

NON-STANDARD BODY TYPES IN A STYLIST’S PRACTICE
  • Analysis of height specifics and plus-size figures, calculation formulas
  • Silhouettes, lines, lengths, and proportion correction
  • Visual balance: styling techniques and optical illusions for body correction
  • Common mistakes when working with non-standard body types
  • Petite, tall, and plus-size brands
04.

04.

COLOR AS A LANGUAGE. USING COLOR BEYOND STANDARD FRAMEWORKS
  • Using a palette beyond seasonal color typing
  • Subjectivity of color perception and the influence of context
  • Building palettes for mature and unconventional clients
05.

05.

SHOOTS: STYLING AND VISUAL NARRATIVE
  • Developing the idea, moodboard, and look selection
  • Workflow with photographer and model
  • Styling practice for personal and content shoots
06.

06.

FASHION SEMIOTICS: HOW CLOTHING CONVEYS MEANING
  • Clothing as a system of signs
  • How to choose the right message through image
  • Algorithm for building a client’s style concept
07.

07.

THE STYLIST AS A BRAND: WORKING WITH FASHION BRANDS, EVENTS, PR. STRATEGY AND PLANNING
  • Stylist identity: how visual presentation shapes a personal brand
  • Portfolio and media kit
  • Career planning, project distribution and management
  • Professional growth strategy and entering a new market
  • Collaboration formats: brands, agencies, events
08.

08.

Q&A SESSION
  • Feedback
  • Case studies and answers to questions
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WHAT THE COURSE WILL GIVE YOU

  • ability to apply style psychology in client work
  • knowledge of fashion semiotics and skills in decoding meaning through image
  • practical experience in creating harmonious looks for non-standard body types
  • skills in working with color beyond traditional color typing frameworks
  • understanding how to develop and scale a stylist’s personal brand
  • tools for career growth and professional implementation
RATES
STANDARD
450 EUR
*Installment payment available
  • Live lectures with the course instructor
  • Homework assignments without review
  • Access to session recordings for 2 months after the course ends
  • Lifetime access to course materials
  • Group chat with the instructor and students
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PREMIUM
750 EUR
*Installment payment available
  • Live lectures with the course instructor
  • Homework assignments with instructor review and individual feedback on each
  • Access to session recordings for 4 months after the course ends
  • Lifetime access to course materials
  • Group chat with the instructor and students
  • Individual mentor session with Katerina Chekan upon request
*Limited number of students.
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KATERINA CHEKAN
AUTHOR AND COURSE TEACHER
Practicing personal stylist.
8 years of experience working with clients from 14 countries.
Invited stylist at Fashion Weeks in Milan and Copenhagen.
Her personal style has been featured in Vogue, Elle, Marie Claire, and others.
Studied at Business of Fashion (BOF), British Higher School of Art & Design (BHSAD), completed a Fashion History course at Parsons, and a year-long program in psychogenetics.
Author of a research study on style psychology presented at the fashion conference FACTUM’25.
QUESTIONS & ANSWERS
All classes are live interactive online sessions with the instructor, where you can ask any questions in real time. Sessions are held on Google Meet.
Any questions?
Write to us at assistant@cultura-moda.com
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